Tag Archives: Marketing
All Linchpins are Liars
Wedged between Purple Cow and Linchpin, Seth Godin wrote a book entitled All Marketers Are Liars. The Power of Telling Authentic Stories in a Low-Trust World. In this tome, he states, “I believe marketing is the most powerful force available to people who want to make change.” Linchpins want to affect change so they must therefore learn to be good marketers. And if all marketers are liars, then all Linchpins should be liars too. Continue reading
Filed under Business, How To, Influence, Leadership, Risk, Uncategorized
How to Self-Promote Unselfishly
Last week, Erica posted this comment: ”I enjoyed this article. I thought the points about how we “tend to construct barriers” were very interesting, and that you were right on about the dislike of coming off or being manipulative of … Continue reading
